Right now, you will notice that the food establishments which are getting a lot of buzz are usually concept restaurants. These are restaurants following a certain theme, from the menu up to the interior design. You can say that social media has a contribution to this trend. People love taking photos of visually attractive set-ups. In addition to that, people’s desire for experience has upgraded over the past years. Eating is no longer a mere necessity, but an overall experience for the senses.
The curation of details is important to tickle the senses of every customer. Conceptualizing these restaurants take as much time, if not more, as compared to the actual construction. The market must get the concept without you having to explain it. From acquiring fresh produce from a reputable source to finding trusted uniform suppliers, everything must fall under your philosophy as a brand.
As a customer, you can feel it if there is more than enough thought given to the creation of a business. And you tend to appreciate that more than the kind of business that is created for mere profit. You are not only buying a product; you are buying the passion and idea behind it. When you think like a customer, you will understand what is needed to make a restaurant that caters to people’s demand for the experience.
Here is a list of ways how restaurants are reimagining the concept behind casual dining:
1. An upgraded food hall
Unlike the food halls you’ve grown to know, the food halls now are home to artisanal brands focusing on specialized single food items. Sometimes, there are also popular stand-alone establishments to attract the public’s attention. Either way, the upgraded food hall is a curated space where all vendors are chosen with the theme, branding, and standards in mind. Like a typical restaurant, you’ll have options from drinks to desserts, albeit from different vendors. This is a great way for customers to discover emerging food brands in one place that looks good in person and pictures.
2. Vegan fast food
The reason why people eat in a fast-food establishment is because of its convenience. Although many people want to eat healthier, there are fewer and more expensive options as compared to the greasy fast food joints. This created an unhealthy habit that was passed down from one generation to another. However, the demand for healthier alternatives is stronger than ever. Now, you will not be surprised to see vegan fast food in your area. The success of an establishment such as this is optimized by social media. The best kind of vegan fast-food chain is far from having a boring food menu and interior design. To attract the non-vegan eaters to try coming in, these brightly colored establishments are made to be Instagram-worthy. And the food? The healthier, sometimes better tasting, an alternative to the traditional comfort food.
3. Quality food on the go
It’s not new to hear famous chefs opening a small establishment or a kiosk somewhere. It is usually a more casual project of these popular chefs. Because the current lifestyle is fast-paced and people’s palette has improved, there is a demand for quality food that can be eaten fast or picked up to be taken home. From legit sushi to artisanal pizza, gone are the days when takeaway food means burger from a fast-food joint.
The way people eat is changing, thus the arrival of new concept restaurants. It’s pretty difficult to keep up, but surely, there is something delicious to discover over and over.
