How to Create a Content Marketing Strategy for Small Technology Businesses

Technology companies, both small and large, have begun to realize the importance of content marketing and how it can help them achieve their business goals. However, many of these companies don’t know where to start when it comes to creating a content marketing strategy. In this article, we will discuss the steps you need to take in order to create an effective content marketing strategy for your technology company.

1. Great and unique ideas

Every great business starts with a great idea, and that’s where content begins. In order for your technology company to grow, you need to have unique ideas. This can be anything from insights about the latest technological trend to how your products will increase productivity in offices. However, this isn’t enough because it won’t be easy to convince others to follow you. You need to package your ideas into simple and easy-to-understand content that everyone can consume, work with B2B tech PR companies that will help you target your audience, and then publish on a consistent basis.

2. Tools necessary for content production

Once you’ve decided on the strategies to implement, it’s time to find the tools needed for production. This is important because having the right tools will ensure an efficient workflow.


The first tool for content production is a solid CMS or Content Management System. You need something reliable that will take care of your blog posts, pages, images, and other media files. If you are on a tight budget, Wix is an excellent choice because it’s free to use and offers many powerful tools to help you succeed.

Scheduling System

The second tool you need is a scheduling system. Once you’ve created your content, it’s time to schedule the posts and then leave them alone. You don’t want to be constantly checking up on everything because that will slow your workflow down. Buffer is one of the best scheduling systems available today because it allows you to plan out your content for the entire month in just one sitting.



The last tool you need is an SEO-friendly platform. If you want to get serious about social media, then it’s time to start using tools like Hootsuite and Buffer. These platforms will help you monitor what people are saying about your brand and share relevant content at the right time.

3. Content types

Once you’ve created your tools, it’s time to start creating some content. This is one of the hardest steps because there are so many different types of content on the Internet today. We’ve outlined the most common content types below.

Blog posts

This is the bread and butter of any content marketing strategy because you can address your target market and then provide them with valuable insights that will help them achieve their dreams.


There are many different image types available on the Internet today including graphs, infographics, and GIFs.


If you want to make a lasting impression on your audience, then this is one of the best ways to do it. Videos are perfect for technology companies because they are easy to produce and will help you explain your thoughts in just a few minutes.


This type of content is popular because it allows you to interact with your audience by answering their questions and addressing any concerns they might have. This is a great way to create leads and then turn them into customers.

4. Consistent, interesting and valuable content

You need to establish a habit of creating unique, interesting, and valuable content that will help you stay on top of your game. Every technology business is trying to do this, so it’s time for you to step up your game and show everyone what you are made of. If you want to succeed, then it’s time to take action because there are no shortcuts in this world.

Create valuable content

The best way to attract new leads is through valuable content that will help them achieve their dreams.

Repurpose existing content

Technology businesses have a huge market so you need to expand your reach by repurposing existing content and targeting new keywords.

Stay active on social media

Staying active on social media is the best way to get in touch with your audience and answer any questions they might have about your brand. The last thing you want is for them to post something online and then ignore it because that will make you look bad.

Try new things

Whenever you feel stuck, always ask yourself what your customers want and then try something completely different. This might not work at first but eventually, it will work out in your favor because people are tired of seeing the same old content online over and over again.

If you’re looking to grow your customer base and sell more products online, then it’s time for you to consider investing in a content marketing strategy. Technology businesses have the opportunity to create valuable, interesting, and interactive content that will help them attract new leads so start planning as early as now.

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