Since the past few years, many marketing firms have been pivoting towards a more digital approach in offering their services. This isn’t a surprise when content marketing and search engine optimization have always been an integral part in getting the rank up for many of these domains and businesses. Since there are thousands of companies and domains online, many of these domains will be competing for a place on the search engine results page.
What’s a great way of ensuring that these sites will get the attention and publicity they are striving for? Creating content in articles, videos, and images has always been a tried-and-tested way of gaining engagements and lead. Here’s what you’ll need to know as a step-by-step process in creating quality content.
Ideation and Brainstorming
First and foremost, it’s important to start things out by planning on what you’ll create. This is one of the most critical phases since this will result in a clear direction of where the content is going. The process of brainstorming is the starting point of any creative outline. In most cases, most individuals will establish their first basic idea while considering the scope of the content.
For instance, most people could start with a title and a timeline of when the content should be done. Once the outline and a comprehensive schedule on what to do are established, working on content can be done. Of course, the train of thought should also be considered, especially from the perspective of the viewer or reader. Remember: what might seem like a good and interesting read on your part might not necessarily mean that your audience will be interested in the same thing.
But you’re also not alone when it comes to ideating a topic and planning on what you’re writing or creating. There is a myriad of tools, such as Answer the Public, which can help expedite the ideation process. If you’re looking for more unique topics that you can write about, there are always community forums in the form of Reddit. Industry-specific information can be found on many of these sites.
Most SEO and content experts would say that this is a good strategy since most individuals will be using search engines in finding solutions to problems. Covering common questions, concerns, and keywords can provide a systematic approach to moving your content in the right direction.
There’s no one way of conducting a brainstorming session. In most cases, it’s a personal process. As long as you’re comfortable mapping out what you’ll be doing, you will outline everything effectively.
Outlining Your Content
Once you’re done with your ideation and brainstorming session, it’s essential to start making final preparations on your topics. What are some of the main spotlights that you’ll need to focus on? What are some sub-topics that you can include? These are just some of the things that you’ll need to ask yourself.
You can still add a bit more ideas through sub-topics, as long as it will coincide with your outline’s train of thought. Nevertheless, you’ll need to check back with everything to ensure that every essential part is included in the brainstorming process.
You don’t necessarily need to have a detailed outline, as having a more “general” idea can already give you some knowledge on the direction you’ll be going. Although, you’ll still need to think of your target audience.
Producing Your Content
Finally, producing and finalizing your content will take a fair amount of time and effort; this is where all the heavy lifting takes place. Although ideation and outlining your content might take a bit of time, producing content can usually take up the majority of time in content creation.
It’s important to note that content can come in many forms, not just articles, informative posts, and photos. If you’re unsure what type of content you’ll use, most marketers would suggest using videos and moving images in social media pages and sponsored posts.
Videos are known for being a game-changer in the industry. Not only will this bring in engagements, but this is an excellent way of getting organic clicks to your site. Fortunately, you don’t have to look far since online video production services can help you create compelling content that can reel in potential clients and customers.
Creating quality and compelling content for your target audience can be tricky and might take a reasonable amount of time, but it will be worth it in the long run. Still, you’ll need to weigh-in on a variety of factors when you’re brainstorming. Whether it’s writing an article, taking good photos, or editing videos, creating content can be mentally taxing and time-consuming, so it’s best to stay calm and think things through. After all, the more time is being spent on content, the better the results.
