As family tourism rises in the travel industry, it can be a good business opportunity for a property management firm to market small establishments like bed and breakfasts instead of large and mainstream hotels. After all, it focuses on a particular niche, making it easier to secure guests. However, with the rising popularity of bed and breakfasts, competition becomes fierce.
But even if you’re offering the finest amenities and services, attracting guests can be challenging. The best way to stand out and get new prospective guests is to improve your online presence by running a digital marketing campaign.
Here are fives to help you market your bed and breakfast online.
Regularly Update Your Website
Websites are becoming more crucial to most businesses today, including bed and breakfast establishments. After all, most consumers today use the internet to search for any information they need. Having a polished and clean website can give your bed and breakfast the online presence it needs to expand your reach—and attract more guests.
However, besides having an appealing and functioning website, you need to regularly update it to keep your ranking in search engines high and gain more organic traffic. Make sure to include the option for site visitors to check room availability online on your site and make it possible for them to book and make payments online. After all, many appreciate the convenience of online transactions.
Use Local Online Directories and PPC Ads
One of the best ways to make your bed and breakfast more visible locally is by adding your establishment to an online listing or directory, similar to how traditional telephone directories function. Make sure you include detailed contact details, including a link to your bed and breakfast’s official website, a concise description of your establishment, and quality photos.
Besides that, investing in pay-per-click advertising like Google AdWords is one of the most efficient ways to promote your bed and breakfast online. All you need to do is identify the most relevant keyword to your business and purchase ads around these so your ads can appear on relevant search results pages—bumping up your online directory listing in your locality.
The best part about PPC ads is that you’ll only pay when a user clicks on one of your ads.
Take Advantage of Social Media
Social media has become the forefront of most people’s routines nowadays, so it only makes sense to take advantage of its popularity. The best way to advertise your bed and breakfast through this strategy is by staying consistently active and providing user-generated or overall informative content.
However, no matter how good your content is, you won’t be noticed if you don’t make it unique to your page. For instance, posting videos about your bed and breakfast on Facebook instead of sharing a YouTube link gives you more engagement. And by making these users stay on the platforms longer than intended, the algorithm will list your post on top of the feed.
Ask for Feedback and Secure Quality Reviews
One of the best ways to attract prospective guests is by asking for their feedback through customer reviews. That’s because whenever people want to buy or invest in something, they’ll typically look for other individuals who’ve done so before to see if they’d had a positive experience—or not. This rule also applies to accommodations.
People usually like to hear about the experiences of former guests before making their decision. So, encourage your past guests to write reviews about your bed and breakfast by leaving compliment cards in each room or feature your establishment on websites like Trip Advisor or Yelp. Doing this helps establish your brand in the online market.
Additionally, most people will only trust an establishment that’s been rated by accredited schemes. That’s why you should strive to be reviewed by an established authority in your locality—or internationally. Although it can be challenging to get a high rating, it’s worth the try.
Invest in Email Marketing
Marketing your bed and breakfast through email is one of the most effective ways to keep guests updated on any exclusive offers you’re offering or remind them that they deserve to unwind and relax. Make sure to use subject lines that lure in readers and fill the email with informative content, encouraging your guests to book another stay.
The content can include anything from exclusive deals, packages, blogs, and the latest property features.
Since family traveling has become more common nowadays, bed and breakfast establishments are rising in popularity—making competition fiercer than ever. The best way to stand out is by having an online presence, and the strategies mentioned can help your campaign become successful, promoting better exposure and growth over time.
