Websites are a must for business establishments. These platforms allow companies to become visible on the web. They also help businesses market and sell their services and products to online customers.
Just having a plain website, however, won’t do. Feedback Systems, Inc. says that a website has to provide a stellar user experience to attract customers — and keep them coming back for more. This is possible by making your site user-friendly.
Here are a few strategies to improve your website and create optimal user experiences:
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Speed up Website Loading Times
Load times can make or break the overall user experience. A study from Google revealed that over half of website visitors would abandon a webpage if it fails to load within three seconds.
When users click (or tap in the case of mobile phones) on a link in your website, the webpage has to load instantly. If you want a fast loading site, you’ll need to get rid of extra elements that you no longer use. This may involve cutting down the number of videos and large photos on your web pages.
Apart from reducing multimedia elements, you could accelerate loading times by compressing the codes on your website. This entails compressing all the files together using a zipping program, such as Gzip.
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Opt for a Single Color Scheme
Multiple colors could leave a confusing message for website visitors. Rather than go with different color schemes, stick to one for brand consistency.
Choosing any color scheme won’t do, however. You need to select a color that best represents and defines your business. Work with a graphic designer to make sure that the option you choose is present on your website along with your other marketing materials.
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Improve Your Navigation Bar
When a user checks out your website, they often turn to the navigation bar to get themselves oriented to your site. This element in your website is essential, as it helps guide your user throughout their site journey and acts as a tool to return to the landing page.
You could make your website user-friendly by limiting the number of categories present in the navigation bar. This prevents this site element from becoming overly bulky. When choosing which categories to include and leave out in your bar, perform A/B testing and try different tab arrangements and positions. This will tell you what works best for your website.
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Include a Search Engine Facility on Your Website
Add a search interface on the upper right-hand corner of your site. Visitors will surely appreciate this feature, especially if they are unable to locate what they’re looking for in the navigation bar.
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Add Strong Calls to Action (CTAs)
A clear and enticing call-to-action is essential to making your website user-friendly. Although visitors will eventually find the CTA buttons on their own, you should still take measures to encourage them to click on those buttons. Don’t leave users guessing on what they need to do on a particular page. Get in touch with a website designer to make sure that the CTA buttons are both attractive and clickable.
These suggestions will help transform your website and make it friendlier to visitors. A user-friendly site encourages users to further explore the website and recommend it to their peers. This can help drive traffic to your business and contribute to your conversion goals.
